Repeat consumption of media goods: Examining the factors affecting repeat theatrical viewing of movies
- 콘텐츠랩
- 조회수236
- 2020-11-09
Hyper Link: https://www.tandfonline.com/doi/full/10.1080/08997764.2016.1239622
(클릭하시면 새 페이지가 열립니다. pdf 다운로드할 수 있습니다.
A new page is opened. Able to download pdf file.)
Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies
Byeng-Hee Chang,Sang-Hyun Nam,Sylvia M. Chan-Olmsted &Hun Kim
Pages 167-180 | Published online: 16 Nov 2016
ABSTRACT
This study explored the factors affecting repeat theatrical viewing of movies. Integrating content, social influence, and access/competition variables, the analysis reveals that the drivers of theatrical repeat viewing are different from those for box office performance. For example, the effects of genre, transmedia content, and audience review were significant only for the latter and factors such as movie length, critics’ review, and level of news coverage actually played a negative role in the repeat consumption.
...