Marketing Theatrical Films for the Mobile Platform: The Roles of Web Content/Social Media, Brand Extension, WOM, and...
- 콘텐츠랩
- 조회수215
- 2020-11-09
Title(제목) Marketing Theatrical Films for the Mobile Platform: The Roles of Web Content/Social Media, Brand Extension, WOM, and Windowing Strategies, International Journal of Mobile Communications.
Authors(저자) Nam, S., Kim, H., Chang, B., & Chan-Olmsted, S.M.
Entering Publication Schedule. (2020).
Will be updated, soon. (추후 업데이트 될 예정입니다.)